Writing and editing for the screen is not the same as writing for print. You need to apply a different writing approach and text styling to attract and retain readers.
Getting the corporate message across is crucial to achieving business objectives and
we explain the best way this can be done.
We give bespoke one or two day web writing workshops
for writers, editors and web staff who need to understand how to get the best out of their websites or intranets.
We tailor our presentations to include screen grabs from your website or intranet, and create written exercises using your own material. We also include an element of consultancy to help you optimise your website.
Unless there are good reasons not to, we field two tutors for each course who on the day deliver the web writing and the navigational and usability aspects.
'The trainers were both superb and I particularly like the way they supported their teaching with solid research findings.'
presentation, discussion and practical exercises
Using an engaging and interactive approach you will learn how to:
- Identify what makes online media different from print
- Review models of onscreen writer-to-reader communication
- Appreciate why site design and layout are an integral part of the writing process
- Judge the exact amount of text and graphics to present on screen
- Analyse and compare existing online written material for structure, style and effect
- Use navigation and hyperlinks to help the reader
- Stimulate reader feedback and interaction
- Import and adapt material from other media sources
quality control standards
- Recognise the criteria needed to maintain high corporate communication standards
- Understand the importance of teamwork in the more technically demanding publication process
- Create a verbal branding style
- Make your own checklist of professional guidelines
We will be happy to draw up a timetable for a proposed tailored course, just send us an email or give us a call.
Optional modules
We can tailor a course specifically for your needs and can include other modules, such as use and design of pdfs and department-specific courses. Check out some other modules we can offer.
We also now sell course licences so that larger organisations can save money and preparation time when they roll out a web writing course internally.
Public courses
If you want to attend a course yourself
check out our public course dates.