Depending on your pace of working, you will probably complete the course in about five hours.
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Check out our course leaflet (pdf)
The course has 228 screens, over 100 photographs and illustrations - so it never gets boring. There are eight short video clips some with voice-overs and animated slides. There are hyperlinks to websites that provide additional help. And we provide a comprehensive course manual for you to download for future reference.
Practice is crucial with web writing. There are seven practical exercises with model solutions with explanatory text. There are 20 quizzes to test your knowledge along the way.
The are voice overs by Tom Dussek who also gave voices to all 20 characters in Playstation 3’s popular ‘Blue Toad Murder Files’, by Relentless Software.
'The copy is easy to digest and take on board and the variety of images, videos, lists and quizzes makes it even easier to retain the information.'
What the course includes
- Why web writing is different
- Motivating readers to respond
- Helping the reader find your material
- Who are you writing for?
- Making the text look good
- Choosing the right words
- Making the sentences work
- The way we should convey it
- Quality checking procedures
- Related web issues - downloadable documents, international communication and interactivity
In more detail: Writing good headlines and subheads; writing hyperlinks and summary navigation links; how to handle lengthy material; tailored paths - for different readers; reading ages; making text scannable and making it look good on screen; use of upper case, ‘click here’, complex numbering; cutting through the fog of wording and cutting complexity; simplifying words and sentence structures; contractions, acronyms, abbreviations; when you can break the rules; jargon, management speak; abstract versus precise; cutting hype; international communication; how to engage with your reader; hyphenation and punctuation; bullets and lists; downloadable files - the issues; encouraging interactivity; quality checking.
Additional elements
There is a glossary of terms that can be accessed at any time. You can store course notes and exercise files on the host system for easy access.
Should you be interested in taking your studies further, there is a list of recommended books to read and some carefully researched websites that are well worth visiting. There is a detailed course manual to save for future reference.
After successfully completing the course you can print off a completion certificate.
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