Few people actually read a whole web page word for word to the end. So how do we compensate for this?
Published: 1 April 2008
Writing For The Web
Web writing articles
Writing tightly and concisely is crucial to successful web communication, but there are many other issues to consider - target audiences, readers whose mother tongue is not English, avoiding bureaucratic wording and much more. These articles cover a wide range of related issues.
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Words, but not as we knew them
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The path to onscreen writing success
hat processes must we go through to ensure our onscreen writing measures up?
Published: 1 April 2008
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Revisiting your copy pays!
Unlike completed printing, live web pages must always be considered as ‘work in progress’.
Published: 1 April 2008
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Tailored text for the best response
Publishing on the web released writers from the shackles of restricted volume that the cost of print imposed. can write. But self-control is now needed.
Published: 1 April 2008
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Whole company web writing training
More enlightened organisations see the benefits of rolling out cross-department web writing education programmes.
Published: 1 April 2008
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Screen reading - when less is more
How does reading from a computer screen affect reading speeds, and what factors need to be taken into account?
Published: 1 April 2008
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Web writing - as unique as your fingerprint
People develop their own unique approach to laying out text for the screen, and write in a way that is a unique as their fingerprint.
Published: 1 April 2008
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Mind your language!
A significant percentage of our website audience may be generated from overseas. How should we address this issue?
Published: 1 April 2008
Article categories
On-site and public courses
We train web teams to write content for intranets and websites. The motivational training improves communication standards and stimulates better audience response.
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- elearning courses
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