Few people actually read a whole web page word for word to the end. So how do we compensate for this?
Writing For The Web
Web writing articles
Writing tightly and concisely is crucial to successful web communication, but there are many other issues to consider - target audiences, readers whose mother tongue is not English, avoiding bureaucratic wording and much more. These articles cover a wide range of related issues.
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Words, but not as we knew them
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The path to onscreen writing success
What processes must we go through to ensure our onscreen writing measures up?
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Revisiting your copy pays!
Unlike completed printing, live web pages must always be considered as ‘work in progress’.
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Tailored text for the best response
Publishing on the web released writers from the shackles of restricted volume that the cost of print imposed. can write. But self-control is now needed.
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Whole company web writing training
More enlightened organisations see the benefits of rolling out cross-department web writing education programmes.
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Screen reading - when less is more
How does reading from a computer screen affect reading speeds, and what factors need to be taken into account?
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Web writing - as unique as your fingerprint
People develop their own unique approach to laying out text for the screen, and write in a way that is a unique as their fingerprint.
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Mind your language!
A significant percentage of our website audience may be generated from overseas. How should we address this issue?
Article categories
On-site and public courses
We train web teams to write content for intranets and websites. The motivational training improves communication standards and stimulates better audience response.
Review
Some interesting and amusing stories from 10 years of web training.
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- elearning courses
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