The Information Commissioner is proposing an overhaul in the use of small print. Some observations and guidelines on writing terms and conditions are offered.
Writing For The Web
Content strategy articles
Web writing and web design both need to be steered by a strategic approach to delivering content. These articles explore some of the topics involved.
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Making ‘small print’ easier to read
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Should it be web at all? Lateral thinking can pay off
Step-by-step instructions, or 'expert sytems' don't have to be created using CMS or HTML - there are advantages in implementing novel solutions.
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The science of tracking response
One word may make the difference between success and failure. Closely monitoring feedback can bring substantial rewards.
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So what's so different about web writing?
Editing on the web has to be far more rigorous than for print.
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Blogs are dead, long live clogs!
Corporate blogging is undergoing a radical rethink. So what are the pros and cons?
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Unlock the full power of the web
Some web editors still believe that the web is just a one way communication medium - when it can be so much more.
Article categories
On-site and public courses
We train web teams to write content for intranets and websites. The motivational training improves communication standards and stimulates better audience response.
Review
Some interesting and amusing stories from 10 years of web training.
Other services
- elearning courses
- Web design
- Usability consultancy
- Writing content for websites
- Email newsletter distribution
- Website and intranet audits