Step-by-step instructions, or 'expert sytems' don't have to be created using CMS or HTML - there are advantages in implementing novel solutions.
Published: 1 April 2008
Writing For The Web
Content strategy articles
Web writing and web design both need to be steered by a strategic approach to delivering content. These articles explore some of the topics involved.
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Should it be web at all? Lateral thinking can pay off
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The science of tracking response
One word may make the difference between success and failure. Closely monitoring feedback can bring substantial rewards.
Published: 1 April 2008
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So what's so different about web writing?
Editing on the web has to be far more rigorous than for print.
Published: 1 April 2008
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Blogs are dead, long live clogs!
Corporate blogging is undergoing a radical rethink. So what are the pros and cons?
Published: 1 April 2008
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Unlock the full power of the web
Some web editors still believe that the web is just a one way communication medium - when it can be so much more.
Published: 1 April 2008
Article categories
On-site and public courses
We train web teams to write content for intranets and websites. The motivational training improves communication standards and stimulates better audience response.
Other services
- elearning courses
- Web design
- Usability consultancy
- Writing content for websites
- Email newsletter distribution
- Website and intranet audits