Web publication needs a wide range of skills, and keeping pace with the technology is a serious issue.
Writing For The Web
Web staff training articles
An internet year is just six months, they say. The frightening progress of publication technology advance means that staff need to be constantly undergoing training to take advantage of the latest developments, lest an organisation falls behind in its sector.
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The weakest link - multi-skilling
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The agency ship steered from the engine room
Lack of senior knowledge means that many decisions are being made at a more junior level than they should be.
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Traditional editing skills need urgent upgrading
Senior editors need to get to adapt to the new media or be overtaken by those more recently recruited.
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Will schools need to re-examine the teaching of writing?
Web writing will become an essential job skill to be included on the CV.
Article categories
On-site and public courses
We train web teams to write content for intranets and websites. The motivational training improves communication standards and stimulates better audience response.
Review
Some interesting and amusing stories from 10 years of web training.
Other services
- elearning courses
- Web design
- Usability consultancy
- Writing content for websites
- Email newsletter distribution
- Website and intranet audits