A useful basic introduction to the principles of search engine optimisation and its implications for web writing.
Writing For The Web
Navigation articles
Being able to write clearly and concisely for the web is just one skill the web writer needs. Knowing how to break down text into linkable sections which the reader will be encouraged to follow is an art in itself.
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The art of search engine optimisation
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Navigation - how to avoid getting lost
How to ensure that poor navigation is addressed to improve surfing.
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All dressed up with nowhere to go!
Editors spend hours honing copy - but are their readers finding it and responding?
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Better searching
To improve searching, content creators often now fill in metadata - that's notes, keywords, and author information, etc - to attach to the articles they have written. Are they up to this extra task?
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Don't click here
This very popular article examines the arguments for and against using 'click here' as a link, and comes up with some surprising conclusions.
Article categories
On-site and public courses
We train web teams to write content for intranets and websites. The motivational training improves communication standards and stimulates better audience response.
Review
Some interesting and amusing stories from 10 years of web training.
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- elearning courses
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