Here are some more practical tips to apply to your websites.
One way to attract visitors is to broaden the range of topics and articles present on a website. Each needs to be written both well and tightly.
By doing this you can build your website into a valuable resource of information. People will be inspired to recommend it to others. The extra material will give additional text for the search engines to index, and add new keywords and phrases to the website.
If yours is the definitive and authoritative website on a subject, the human editors at the search engine will ensure that your website is well positioned.
The more websites that include a link back to your own - the higher it will be ranked. This will ensure you will be further up the listings page. So persuading others to link to you is productive.
Search engine optimisation is a large subject in its own right and so I cannot cover it exhaustively here. I hope you have found that these basic guidelines have been helpful.
The more websites that include a link back to your own - the higher it will be ranked.
Optimisation tips
- For most websites a 3 - 7% keyword density may be adequate. Keeping to 1 - 3% for any one keyword or phrase. So that’s probably one keyword or phrase every second or third paragraph.
- Marketing people would prefer 7 - 15% overall. But that’s one keyword per sentence - so this will affect readability and become apparent to the reader. Above 15% and you may be penalised by the search engines.
- Don’t add irrelevant keywords. This will annoy visitors looking for that content and they will quickly leave the site.
- Create good page titles and well worded headings.
- Ask stakeholders to add links to your web pages on their websites.
- Check the popularity of your key pages. In other words, how many ‘back links’ are there from other websites? A tool to do this is at www.rankingtoday.com.
- Carefully study your web analytics to steer your SEO. Where are visitors coming from? What are they doing on your website? How long are they staying? I can recommend www.statcounter.com. Also take a look at what the competition is doing.
Other factors for better placement include good site structure and carrying out regular site updates.
Identifying keywords / phrases
These tools will help identify the all important keywords and phrases:- Google Keywords tool This may be all you need.
- Wordtracker is one of the leading SEO web services www.wordtracker.com.
For further tips I recommend that you sign in and check out Google Webmaster Central.