Some web editors still believe that the web is just a one way communication medium - when it can be so much more.
Programmers can easily provide facilities to allow readers to feedback ideas to the editor on a pop-up form, perhaps inviting them to complete surveys or respond to an instant poll or comment on articles.
Sadly, many content management systems (CMS) can’t readily handle this reader interaction or log the data for easy editorial use, and cannot update web content with the latest data as the information feeds back.
Web audiences love to take part. We are seeing blogs, wikis, discussion lists, chat facilities and much more to encourage readers to respond to the writer.
Marketing departments can have their fingers on the pulse of what their customers need and management will know exactly what staff are thinking.
Let's make the web a much richer and more useful experience for everyone!
Let's make the web a much richer and more useful experience for everyone!