We aim to motivate web publication teams, improve communication standards and stimulate better audience response.
'Writing for the web' was set up 18 years ago by Malcolm Davison who had been working in corporate communications at a senior level. We were the first in the UK to specialise in this type of training.
Malcolm created a course that set out simple practical guidelines and checklists for web writers to help clients address:
- poor internal communications due to badly conceived and written intranet content
- loss of business through ineffective website communication
Unlike other courses which major on usability, 'writing to sell', 'writing for search engines' or are 100% about writing - the content is a careful blend of the necessary skills for good web communication and an appreciation of content strategy. No two courses are the same. The course balance and content is adjusted to suit each client's needs and audiences.
The course material
You get 70 pages of course material (20,000 words). This includes sample web text, exercises, model answers, a reference manual, website links, bibliography and useful utilities.
Our inhouse web writing training courses are fun and packed with useful and up-to-the-minute tips and ideas. We consider intranet, website and email newsletter content writing - or just one of these. Check out our inhouse course content.
Since the start, staff from more than 500 organisations from 20 countries have attended our web writing courses in the UK or at locations abroad.
Who have we trained?
Since the start, 4000 staff from more than 500 organisations from 20 countries have attended our web writing courses in the UK or at locations abroad. This includes 14 out of the UK's top 18 companies.
Staff from most leading UK Government departments and financial organisations have either been on one of our public courses or received tailored inhouse training.
We have provided training for 50 local authorities, of these 31 have gone on to gain a Plain English Crystal Mark awarded by the Plain English Campaign.
Other clients include the European Commission in Brussels, the UN in Geneva, Norway and Rome, Communities and Local Government, the Scottish Government and the Welsh Assembly Government. This blue chip experience doesn't make us any more expensive - so why settle for less experienced providers?
The course material takes aboard the very latest thinking and research from around the world.
Our clients are regularly giving feedback on our courses and on their experiences with web publication. As a result, course content is constantly being adapted and improved to keep ahead of our competition.
We also speak at conferences. So, unlike some web writing trainers, you really can be confident that we do know our chosen specialist subject!
We have provided training for 50 local authorities, of these 32 have gone on to gain a Plain English Crystal Mark.